E-commerce and Online Sales Market 2010

Language:
Japanese
Product Code No:
C52200400
Issued In:
2010/03
#of Pages:
700
Publication Cycle:
Other
Format:
Hard Copy
Geographic Coverage:
Japan
Industry:

Price

140,000 yen ($1,301.12)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 107.6 yen , 2020/04/01 Japan)

Coverage: (Product/service)

Customer services and functions of e-commerce operators

Research Target:

300 e-commerce websites with good sales in the industries of foods, clothes and accessories, cosmetics and beauty, furniture and sundries, healthcare, weight loss and pharmaceuticals, home electronic appliances, audio visual equipment, cameras, personal computers, books, DVDs and CDs, toys, learning materials, pets, gardening, sports, hobbies

Research Content:

I. Market Trends
Increase in opportunities to contact with consumers, opening a shop at shopping mall sites and mobile phone sites, improvement of usability to promote purchase (free delivery charge), enclosure of existing customers (reward point program, mail magazine), sales promotion toward site visitors (word of mouth reputation, recommendation comments), use of affiliate service, for gift, my page, credit card, coupon, moving picture, etc.
 
II. Company Strategies
Offline/real shops, shopping mall site, mobile phone site, payment method, shipment on the day of purchase order, free delivery charge, for gift, credit card, reward point service, coupon, affiliate mall, comment, community site, moving picture, questionnaire survey, mail magazine, recommendation on the cart page, affiliate service provider

Price

written in Japanese
140,000 yen ($1,301.12)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 107.6 yen , 2020/04/01 Japan)