Baby Marketing Almanac 2016

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100,000 yen ($918.36)(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 108.89 yen , 2020/01/28 Japan)

Coverage: (Product/service)

Baby products

Research Target:

Companies of baby goods and related business, service providers for raising babies, mothers of babies, and consumers of baby goods

Research Content:

I   Trends in Baby Goods and Related Business

  1. Transition of Size of Baby Goods and Related Business Market
  2. Consumer Trends in Baby Goods and Related Business
  3. Trends and Influence of Participation of Men in Childcare
  4. Trends of Companies in Baby Goods and Related Business
  5. Recent Trends of Baby Goods Retail Market
  1. Mass merchandisers
  2. Department stores/Supermarkets
  3. Mail orders/Online markets
  4. Manufacturers
  1. Market Environment surrounding Childbearing and Child-Raising
  1. Transition of domestic number of newborns and trends
  2. Trends of Marriage and Pregnancy
  3. Transition and Forecast of Population of Babies
  4. Social Backgrounds surrounding child birth and raising

II    Trends in Baby-Related Market by Category

  1. Childbearing/Child-Raising Goods
  1. Baby's bottles/nipples
  2. Dishes for babies
  3. Diapers
  4. Skincare goods
  5. Baby beds, sleeping goods for babies
  6. Prams/baby buggies
  7. Baby chairs, racks
  8. Child safety seats 
  1. Foods for Babies
  1. Powdered milk
  2. Baby food
  1. Clothing and Related Goods for Babies
  1. Baby clothes
  2. Maternity wear
  3. Baby shoes
  1. Toys, Intellectual Training Goods and Information
  1. Magazines for raising babies
  2. Picture books, intellectual culture books
  3. Intellectual training toys, toys for toddlers/infants
  1. Related Services
  1. Maternity schools
  2. Nurseries, day-care centers for children
  3. Baby sitters
  4. Rental baby goods

III   Data on Market Players of Baby Goods and Related Business

  • Detailed Profiles of 13 Enterprises
  • Questionnaire to 26 Enterprises

IV   Questionnaire Addressed to Mothers of Babies

Questionnaire regarding:

  1. Maternity products and services
  2. Baby clothing and goods
  3. Baby beds, Prams/baby buggies, Child safety seats
  4. Presents for childbearing
  5. Online shopping
  6. Products and services for helping raising children
  7. Attempts to try while children are small
  8. Information on childbearing
  9. Products and services to wish for (free answers)

V   Baby Market Related Data

  1. Data of Child Birth by Ministry of Health, Labour and Welfare
  2. List of Companies in Baby Business
  1. Baby goods
  2. Paper diapers, skincare goods
  3. Powdered milk/baby foods
  4. Clothing/Shoes for babies
  5. Toys for infants/toddlers
  6. Publications for infants/toddlers
  7. Nurseries, daycare centers, baby sitters
  8. Rental goods for Babies
  9. Character products
  10. Distribution
  11. Books
  12. Services to name babies
  13. Schools for infants/toddlers
  14. Family restaurants
  15. Others

Buy this research

written in Japanese
100,000 yen ($918.36)(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 108.89 yen , 2020/01/28 Japan)