Baby Marketing Almanac 2018

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120,000 yen ($1,105.18)(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 108.58 yen , 2019/10/18 Japan)

Coverage: (Product/service)

Products and Services for Childbearing/Child-Raising

Research Target:

Companies of baby goods and related business, service providers for raising babies, mothers of babies, and consumers of baby goods

Research Content:

I   Trends of Baby Goods and Related Business Market

  1. Transition of Size of Baby Goods and Related Business Market
  2. Consumer Trends of Baby Goods and Related Business
  3. Trends and Influence of Participation of Men in Childcare
  4. Trends of Companies in Baby Goods and Related Business
  5. Recent Trends of Baby Goods Retail Market
  6. Market Environment surrounding Childbearing and Child-Raising

II    Trends in Baby-Related Market by Category

  1. Childbearing/Child-Raising Goods
  1. Baby's bottles/nipples
  2. Dishes for babies
  3. Paper Diapers
  4. Skincare goods
  5. Baby beds, sleeping goods for babies
  6. Prams/baby buggies
  7. Baby chairs, racks
  8. Child safety seats 
  9. Baby carriers
  1. Foods for Babies
  1. Powdered milk
  2. Baby food
  1. Clothing and Related Goods for Babies
  1. Baby clothes
  2. Maternity wear
  3. Baby shoes
  1. Toys, Intellectual Training Goods and Information
  1. Magazines for raising babies
  2. Picture books, intellectual culture books
  3. Intellectual training toys, toys for toddlers/infants
  1. Related Services
  1. Maternity schools
  2. Nurseries, day-care centers for children
  3. Baby sitters
  4. Rental baby goods

III   Online Questionnaire Addressed to Mothers of Babies

Questionnaire regarding:

  1. Maternity products and services
  2. Maternal supplies
  3. Baby clothing and goods
  4. Baby beds, Prams/baby buggies, Child safety seats
  5. Presents for childbearing
  6. Online shopping
  7. Products and services for helping raising children
  8. Attempts to try while children are small
  9. Information on childbearing
  10. Status of Using Application regarding Child Raising
  11. Products and services to wish for (free answers)

IV   Detailed Profiles of Companies Developing Business regarding Babies

  1. Detailed Company Profiles

15 enterprises

  1. Brief Profiles
  1. Questionnaire to Companies
  2. Brief Company Profiles

V   List of Companies in Baby-related Business

  1. Baby goods
  2. Paper diapers/skincare goods
  3. Powdered milk/baby foods
  4. Baby clothing/shoes
  5. Toys for infants/toddlers
  6. Publication for infants/toddlers
  7. Nursery schools, day nurseries, baby sitters
  8. Rental baby goods, Recycled goods
  9. Character products
  10. Distribution
  11. Books (Books for parents when naming babies)
  12. Services for naming babies
  13. Schools for infants/toddlers
  14. Family restaurants (casual dining restaurants)
  15. Others

Buy this research

written in Japanese
120,000 yen ($1,105.18)(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 108.58 yen , 2019/10/18 Japan)